brands
Strategic and operational support
Our agency combines two complementary areas of expertise to understand how influencer marketing really works.
The Share Fraiche experience helps brands amplify their voice, build awareness and tell their stories. Storytelling is essential to lasting recognition and inspiring purchase decisions.
Share Fraiche helps clients define the most relevant strategy, develop a clear brief for content creators and support each creator through to the reporting of a powerful, effective campaign.
From strategy to campaign reporting
Strategy and creator selection
We start with the brand’s objective, target audience and budget. Creator selection considers editorial fit, audience relevance and available performance data.
Creative concept and brief
We develop concepts and briefs suited to each creator and platform: Instagram, TikTok, YouTube or Twitch according to the project. Formats and deliverables reflect the campaign objective.
Campaign management
We coordinate schedules, content approvals and partnerships, with particular attention to transparency and the relationship between the brand and creator.
Performance reporting
We review available views, reach, engagement, clicks and conversions against the initial objectives. ROI is assessed when campaign costs and attributed revenue can be measured.
- How do you select creators?
- We consider the brand’s universe, the campaign objective, the target audience, the creator’s content and the performance data available. Follower count alone does not determine the choice.
- Which platforms can a campaign use?
- Instagram, TikTok, YouTube and Twitch can be considered according to the brief, the creators and the formats suited to the audience.
- How is success measured?
- Indicators follow the objective: views and reach for awareness, engagement for audience response, clicks and attributed conversions for traffic and sales. These metrics describe different outcomes.